Apple launched its devoted Apple Retailer app in India on Friday, deepening its retail presence on the earth’s most populous nation because the iPhone-maker seeks to capitalize on rising client demand.
The app, accessible for obtain on India’s App Retailer, lets prospects buy Apple merchandise instantly whereas receiving personalised buying suggestions, the corporate mentioned in a press release.
By means of the app, customers may customise their Mac with extra highly effective chips, additional reminiscence or extra storage — options lengthy sought by Indian prospects — and prepare for supply or pickup of their purchases.
The transfer comes as Apple works to strengthen its foothold in India, the place it opened its first physical stores in Mumbai and Delhi in 2023. The corporate plans additional four stores in tech hub Bengaluru, Pune and different elements of Delhi and Mumbai. (Apple launched its online store in India in 2020.)
“At Apple, our buyer is on the centre of every part we do, and we’re thrilled to introduce the Apple Retailer app to achieve much more customers in India, additional deepening our connections,” mentioned Karen Rasmussen, Apple’s head of retail on-line, in a press release.
The app options separate tabs for merchandise, personalised suggestions and post-purchase help together with on-line setup classes with Apple specialists. Prospects may join free coaching classes at bodily Apple shops and study Apple trade-in and financing choices in addition to add free engravings to units similar to AirPods and iPads in eight languages.
India, the world’s second largest smartphone market, is slowly changing into a big geography for Apple because it appears to increase its manufacturing bases exterior of China. The corporate started assembling iPhones in India in 2017 and has since expanded production by way of companions together with Foxconn and Indian conglomerate Tata.
