November 14, 2024
UPDATE
Apple debuts The Weeknd: Open Hearts, the first-of-its-kind immersive music expertise for Apple Imaginative and prescient Professional
Right now, Apple launched The Weeknd: Open Hearts, a panoramic immersive music expertise from the seven-time diamond-certified artist, obtainable completely on Apple Imaginative and prescient Professional for a restricted time. Open Hearts is captured in Apple Immersive Video, a outstanding 180-degree media format that leverages ultra-high-resolution immersive video and Spatial Audio to position viewers within the middle of the motion. Viewers journey alongside the artist on an electrifying sonic voyage as he weaves his means by means of a surreal, haunting cityscape. Followers are invited to see the immersive expertise in its entirety — and benefit from the magic of spatial computing — by reserving an Apple Vision Pro demo at their native Apple Retailer starting tomorrow, November 15.1 Customers can expertise Open Hearts at no cost now with the Apple TV app on Apple Imaginative and prescient Professional.
“Apple Immersive Video brings The Weeknd’s inventive imaginative and prescient to life in a completely new means with Open Hearts, a groundbreaking music expertise obtainable solely on Apple Imaginative and prescient Professional,” mentioned Tor Myhren, Apple’s vice chairman of Advertising Communications. “With Imaginative and prescient Professional, followers expertise storytelling in ways in which weren’t doable earlier than: with immersive visuals and Spatial Audio that make them really feel like they’re proper in the course of the motion. That is an thrilling leap ahead in how music and know-how come collectively to ship memorable experiences for followers, and we’re proud to collaborate with The Weeknd to make it occur.”
Open Hearts was directed by Anton Tammi and closely impressed by Los Angeles’s iconic downtown skyline. Tammi additionally directed the official music video for Hurry Up Tomorrow’s lead single, “Dancing Within the Flames,” which was shot fully on iPhone 16 Professional Max by Erik Henriksson and edited on Mac.
Apple Immersive Video revolutionizes the way in which followers get pleasure from music performances, and The Weeknd: Open Hearts is the most recent installment within the rising catalog obtainable on Apple Imaginative and prescient Professional at no cost. Live performance for One, the subsequent Apple Immersive music expertise launching globally on Friday, November 22, invitations followers to get pleasure from intimate performances from the world’s largest artists. Via a set recorded at Air Studios in London alongside her 20-piece band, six-time BRIT Award-winning singer-songwriter RAYE provides her mix of R&B, jazz, and pop to viewers from the perfect seat in the home. The set may even be obtainable within the type of a brand new EP, obtainable in Spatial Audio completely on Apple Music.
Final month, Apple debuted Submerged, the critically acclaimed immersive quick movie written and directed by Academy Award-winning filmmaker Edward Berger. New episodes of Journey and Wild Life will premiere in December, adopted by new episodes of Boundless, Elevated, and Purple Bull: Large-Wave Browsing in 2025.
Availability
- Apple Imaginative and prescient Professional is offered in any respect Apple Retailer places and the Apple Retailer on-line in Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, Singapore, the U.Okay., and the U.S., and will likely be obtainable in South Korea and the United Arab Emirates starting Friday, November 15.
- New Apple Immersive Video episodes and movies debut in U.S. English with subtitles in further languages. Title availability varies by nation or area.
- Customers in China mainland can entry choose Apple Immersive Video titles from the Migu Video and Tencent Video apps, which can be found to obtain at no cost on the App Retailer for Apple Imaginative and prescient Professional.
- Customers in Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, South Korea, the UAE, the U.Okay., and the U.S. can get pleasure from a free demo of Apple Imaginative and prescient Professional at their native Apple Retailer, and watch the total immersive music video, The Weeknd: Open Hearts, starting Friday, November 15.
Press Contacts
Zach Kahn
Apple
Andrea Schubert
Apple
Apple Media Helpline
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