#SHIPPED is again, and what a time to attain new development for your small business.
#SHIPPED is our quarterly sequence the place we share the newest product updates that assist speed up your small business and gasoline your development technique.
This quarter consists of updates for each MAX and AppDiscovery.
With out additional ado, let’s dive into what’s #SHIPPED.
Q3 2024
| Platform | Characteristic | Advantages |
| AppDiscovery & MAX | Replace: In-dash notifications | Well timed alerts for necessary updates and reminders. |
| MAX | SDK bidders Replace: New bidders – Yandex, PubMatic, and BIGO |
Elevated public sale density and stock competitors. |
| MAX | Targeting framework Replace: Key phrase-passing > Segmentation |
Privateness-safe option to goal waterfalls and Direct Bought campaigns. |
| MAX | AdMob advert codecs Replace: Inline adaptive banner help |
Minimally disruptive format that’s extra participating, maximizing advert efficiency. |
Q2 2024
| Platform | Characteristic | Advantages |
| MAX | SDK bidders Replace: New bidders: Moloco and Unity Ads |
Elevated public sale density and stock competitors. |
| MAX | Support Hub Replace: Refreshed UI |
Troubleshoot points and study monetization finest practices. |
| MAX | Ad Review Replace: Native advert help in Advert Evaluate expanded to AdMob |
Guarantee brand-safe native advertisements for extra advert networks. |
| MAX | Advert Evaluate Replace: Banner advert help in Advert Evaluate expanded to ironSource |
Guarantee brand-safe banner advertisements for extra advert networks. |
| MAX | Mediation Debugger Replace: Can now be used to check Direct Bought advertisements |
Seamlessly check stay Direct Bought advertisements. |
| AppDiscovery | Geo Focusing on Replace: AppDiscovery campaigns now help state focusing on |
Guarantee advertisements present up the place meant and adjust to state-level rules. |
Be taught extra within the video beneath.
Q1 2024
| Platform | Characteristic | Advantages |
| AppDiscovery | CTV Promoting Replace: Powered by our AI promoting engine |
Intently obtain ROAS targets with campaigns that precisely goal high-quality customers and optimize robotically. |
| MAX | Recreation Engine Assist Replace: Defold Plugin |
Elevated choices for how one can develop apps. Different engines supported by MAX embody Unreal, Godot, React, Native, Flutter, and Cordova. |
| MAX | Ad Review Replace: MREC help in Advert Evaluate expanded to Mintegral and DT Exchange |
Guarantee brand-safe MREC advertisements for extra advert networks. |
| AppDiscovery & MAX | Resource Center Replace: Accessible from AppLovin dashboard |
Entry product and trade content material from the AppLovin dashboard nav below the “Sources” tab. |
Be taught extra within the video beneath.
