The part particularly responding to the rumors reads:
Apple has by no means used Siri information to construct advertising profiles, by no means made it obtainable for promoting, and by no means bought it to anybody for any objective. We’re always growing applied sciences to make Siri much more non-public, and can proceed to take action.
After The Guardian’s report in 2019, Apple apologized and changed its policy, making the default setting to not retain audio recordings from Siri interactions and saying that for customers who opt-in to sharing recordings, these recordings wouldn’t be shared with third-party contractors.
Nonetheless, reviews concerning the settlement famous that in earlier filings like this one from 2021, a few of the plaintiffs claimed that after they talked about model names like “Olive Backyard,” “Easton bats,” “Pit Viper sun shades,” and “Air Jordans,” they had been served adverts for corresponding merchandise, which they attributed to Siri information.
Apple’s assertion tonight says it “doesn’t retain audio recordings of Siri interactions until customers explicitly choose in to assist enhance Siri, and even then, the recordings are used solely for that objective. Customers can simply opt-out at any time.”
Fb responded to related theories in 2014 and 2016 earlier than Mark Zuckerberg addressed it directly, saying “no” to the query whereas being grilled by Congress over the Cambridge Analytica scandal in 2018.
So, if Apple (and Fb, Google, and many others.) is telling the reality, then why would you see an advert later for one thing you solely talked about?
There are different explanations, and makes an attempt to test the rumors out embody an investigation in 2018 that didn’t discover proof of microphone spying however did uncover that some apps secretly recorded on-screen person exercise that they shipped to 3rd events.